How to Conduct an Employee Focus Group After Employee Engagement Survey

Conducting an employee focus group after an employee engagement survey can be a valuable way to gather more in-depth feedback and understand the underlying reasons for the survey results. Here are some steps for conducting an employee focus group in this context:

  • Review the results of the employee engagement survey: Analyze the survey data and identify specific areas where engagement levels are low or where there are significant differences between different departments or employee groups.
  • Define the goals and objectives of the focus group: Use the survey results to determine what specific issues or topics you want to address in the focus group, and what information you hope to gather.
  • Select participants: Choose a diverse group of employees who are representative of the population identified in the survey results as having low engagement or other issues.
  • Schedule and prepare for the focus group: Set a date and location for the focus group that is convenient for all participants, and prepare any materials or equipment that will be needed.
  • Facilitate the focus group: Start by introducing yourself and explaining the purpose of the focus group, and how the results of the engagement survey have informed the focus group topics and questions. Ask open-ended questions to encourage participants to share their thoughts and ideas, and take note of common issues that are raised.
  • Record and document the focus group: Make a record of the discussion, either by taking notes, audio recording, or video recording the session.
  • Analyze and report on the results: Review the notes and recordings from the focus group and identify key themes or patterns. Compare the focus group results to the survey results to get more context and insight. Prepare a report that summarizes the findings and recommendations for management.
  • Take action on the feedback: Share the report with management and other stakeholders, and develop a plan of action to address the issues or concerns that were raised during the focus group. Be sure to communicate the actions that are being taken in response to the feedback to the participants, and include follow-up surveys or focus groups to measure progress and effectiveness.

Re-imagine the employee engagement survey so that it creates meaningful and lasting change.
What can you change in the employee engagement survey in 2023?

There are a number of ways that an employee engagement survey could be redesigned to create meaningful and lasting change. Some potential changes include:

  1. Making the survey more actionable by including specific questions about the factors that contribute to employee engagement and what changes employees would like to see in the workplace.
  2. Increasing the frequency of the survey from an annual to a more regular basis (e.g., quarterly or even monthly) to allow for more timely identification and response to issues.
  3. Creating a more open and transparent process for communicating survey results and the actions being taken in response to them.
  4. Encouraging participation from all employees by making the survey anonymous and easy to complete.
  5. Using the survey data to create targeted and tailored interventions, rather than trying to apply a one-size-fits-all solution
  6. Creating a feedback loop, in which employees can check-in on action taken based on the survey, and it also allows to track progress over time
  7. Considering new measurement techniques, such as pulse survey and measuring employee motivation, giving the ability to measure employee engagement more often.
  8. Building accountability by ensuring that senior leadership is responsible for addressing the issues raised in the survey, and making sure they are held accountable for the actions they take in response.

It’s important to ensure that the survey is a two-way conversation and not just a one-time data-collection exercise, meaning it’s not only capturing the data but also action is taken, progress is tracked and communicated effectively.